Le Roux Digital

Operating from Cape Town, Le Roux Digital works with small and medium businesses in South Africa looking to build an online presence across both traditional search and newer AI-driven discovery channels. The team is small (1-10 people) and positions itself around combining human strategy with AI-assisted execution, aiming to cover the full journey from being found online to converting visitors into paying customers. Its stated focus spans conventional Google SEO alongside a growing emphasis on AI search visibility - ensuring a business is recognised and recommended within tools such as ChatGPT, Perplexity and Gemini, not only in classic search results. Services described on the site include technical and on-page SEO, keyword research, and ongoing content production intended to support rankings. The agency also offers what it calls AI Reputation Monitoring, which tracks how AI engines describe a business and its competitors and corrects inaccurate or missing information. Alongside search-related work, it lists AI business automation services, including automated lead generation, WhatsApp and social media bots, automated follow-up, quoting and booking processes, and reporting or admin automation, with custom AI agents built on request. Web design is offered with an emphasis on mobile-friendly sites structured to be readable by both search engines and AI systems. Additional listed services include social media marketing, Google Ads, branding, and startup-focused digital marketing support, delivered as part of a broader package rather than isolated one-off projects.