Lead Gear

Based in Richardson, Texas, within the Dallas–Fort Worth area, this agency has spent more than twenty years working with manufacturers, service providers, and distributors on digital marketing and website development. Its focus sits squarely on B2B, industrial, and local service-area companies looking to generate qualified leads through their websites rather than broad consumer branding. Client examples referenced in its portfolio include lubricant and compound manufacturers, industrial hydraulics firms, and equipment distributors, reflecting a concentration on technical and business-to-business sectors. Services span SEO, including local SEO, digital ads, content marketing, email marketing, and marketing automation, with strategies developed after evaluating each company and industry individually. Web design work is handled by an in-house, US-based development team covering website design, catalog and e-commerce builds, custom development, UX/UI optimization, hosting, security, and ongoing support and maintenance. The agency also offers AI search optimization, aiming to get client businesses surfaced in AI-generated answers from tools such as ChatGPT, Google AI Overviews, Perplexity, and Gemini, supported by data on AI visibility and guidance on producing content suited to being read and cited by AI systems. A distributor locator feature is mentioned among portfolio project types. The company positions its web and marketing work as ongoing rather than a one-time build, continuing to adjust sites and campaigns after launch.