Lease Engine

Based in Reno, Nevada, Lease Engine is a small marketing agency (1-10 staff) that specialises exclusively in the multifamily and apartment sector. Its clients are property management companies, student housing operators, and lease-up communities looking to fill units and hit occupancy targets, including examples such as Square One Management, Gold Ridge Apartments, and theRefuge in Oakland. Work is organised around three core areas — Identity, Promotion, and Analytics — and delivered through flexible, no-long-term-commitment agreements with dedicated account management. Services include search engine optimization, pay-per-click advertising, conversion optimization, digital strategy, low/no-code development, social media marketing, and web design, applied to ILS listings, property websites, and paid ad campaigns. The agency describes a data-driven, hands-on approach that rigorously tests assumptions rather than launching campaigns and leaving them unmanaged, using an analytics stack to track results across multiple channels and reallocate budget accordingly. Campaign formats include seasonal student-housing pushes designed to fill units months in advance, one-time marketing sprints for lease-up properties needing fast occupancy gains, and ongoing campaigns aimed at maintaining a steady lead pipeline for stabilized properties. Branding and reputation management are also part of the offering, alongside individualized strategies built for each market and building rather than standardized templates.