Liger

Based in Atlanta, Georgia, Liger is a small B2B marketing agency (team of 1-10) working with sales-led companies that are growing through acquisition, including businesses in financial services and HCM & PEO sectors. The agency positions itself as a brand-and-go-to-market partner for organizations facing the identity fragmentation that often comes with M&A activity — companies that, through acquisition, can end up looking like several businesses stacked together rather than one coherent brand. Liger's work is organized around a three-part sequence applied to every engagement. First, as "Brand Architects," the agency untangles and unifies a client's identity into a single brand story. Second, as "Culture Creators," it defines the mission, vision, and values meant to give a changing business a shared internal culture, working from the premise that culture stabilizes a company through transitions. Third, in an ongoing "Consistent Partner" role, Liger stays embedded to run the brand and marketing communications systems — including website, analytics, and CRM — so clients have a lasting marketing function without building one internally. Declared service areas supporting this process include SEO, branding, content marketing, marketing strategy, video production, web design, and other digital marketing work, applied within long, considered B2B sales cycles.