Lily Pad PR

Set up in 2009 as a virtual agency rather than a central London office, Lily Pad PR is built around a small team of senior PRs and journalists with backgrounds in press, broadcast, marketing and sales. The agency works with clients in London and across the UK, including Bristol and the South West, Birmingham and the Midlands, Southampton, Portsmouth and South Hampshire, Hereford, Worcester, Gloucester and South Wales, and Manchester and the North West, as well as clients in Europe and the US. Its focus is on digital start-ups, retailers (bricks and mortar and ecommerce) and charities, with additional experience in personal finance, property, fashion, fitness, health, travel, homes, interiors and lifestyle sectors, plus B2B and SME/entrepreneur campaigns. Charity clients named include the Anne Frank Trust UK, Working Chance, the e-Learning Foundation, Winston's Wish, Save the Children, IAPB, Shelter and Greenpeace, and the agency has run the Geared for Giving campaign. Services span public relations, marketing strategy, business consulting and SEO, extending beyond traditional press work into promotion and sales-support activity. The team pitches for accounts and then continues to work directly on them, positioning itself as an extension of the client's own team rather than an external supplier. Campaigns are described as aimed at producing measurable outcomes such as traffic, sign-ups, footfall, sales, donations or other defined actions, with the agency's senior staff handling account delivery personally rather than passing work to junior staff.