Linkware

Based in Turin, Linkware has worked since 1996 as a certified Specialist partner for Passepartout management software, serving companies across sectors such as clothing and fashion, food production, wineries, nautical businesses, pharmacies, veterinary practices, and retail. Alongside its core business in Mexal and Passcom ERP systems, the agency has built a digital services division aimed at the same client base, positioning itself as a single point of contact for both back-office management software and web presence, with a dedicated account contact rather than a call-centre model. On the digital side, Linkware describes search engine optimization work aimed at increasing visibility and generating qualified inquiries, alongside the design and development of professional business websites intended to support conversion. Its e-commerce offering, branded LINKWARE Shop, centres on building online stores with PrestaShop and WooCommerce and integrating them directly with a client's Mexal ERP system and marketplace channels, so that product, order and inventory data pass between systems without manual duplication. The agency also provides managed hosting for these sites and stores, along with GDPR and privacy-related compliance support. Its stated approach combines ERP implementation and digital services under one provider, with the aim of connecting back-office data management to customer-facing sales channels such as websites, online shops and search visibility.