Lionhead Marketing

Based in Monterrey, this small digital marketing team positions itself as the marketing department companies don't have on payroll, working with businesses that historically relied on referrals and word-of-mouth for new customers. The agency has worked across eight industries and describes its typical client as a company that sells well when someone inquires directly but has no reliable way to generate a steady flow of new prospects. Rather than acting as a single hired marketer, Lionhead structures its work so that the person designing campaigns is not the same person optimizing them, and the person writing content is not the same person reviewing performance data. Services include Google Ads and Meta Ads campaigns measured by cost per prospect, SEO focused on the searches a buyer is already making, web design oriented around fast, clear sites with obvious calls to action, and online store setup covering catalog, payments and shipping. Additional offerings cover branding and identity manuals, social media content managed on a calendar rather than ad hoc posting, and CRM and automation for following up on prospects. In a documented case for an industrial distribution client, the agency concentrated budget on Search campaigns, built separate landing pages per product group, and adjusted promotions based on campaign data, reporting increased revenue and new customers using the same existing sales team. The agency states that it reports on prospects, quotes and sales rather than treating likes and impressions as the primary measure of success, and that each deliverable is assigned an owner and a deadline.