Lokal

Based between Manila and Sydney, Lokal works with hotels, ecommerce brands, real estate, law firms, healthcare and travel businesses across the Philippines and Australia. Founded in 2017, the small team (1-10 people) frames its work around what it calls "Total Visibility" — helping brands appear across AI search, marketplaces, OTAs, social platforms and direct channels rather than relying on a single acquisition source. The stated aim is to prevent demand from leaking to competitors at any stage of a buyer's journey, from discovery through to repeat business. The agency structures its services around three stages it terms Awareness, Discover and Direct. Awareness work covers non-branded SEO, social and influencer activity, content and PR, intended to introduce brands to new audiences. The Discover stage focuses on OTA optimization, Google Business Profile management, metasearch and marketplace visibility (including Shopee, Lazada, TikTok Shop and Amazon), aimed at capturing buyers who are actively comparing options. The Direct stage covers branded search protection, AI SEO and GEO (generative engine optimization), brand defense, and CRM and loyalty programs designed to retain existing customers. Beyond this core methodology, Lokal also lists e-commerce development, email marketing, web development, advertising and digital strategy among its services, with dedicated offerings for Shopify website design and AI consulting, training and automation for businesses in both the Philippines and Australia.