Longway Softronix Private Limited

Founded in 2014 and based in Kanpur, India, Longway Softronix Private Limited (LSPL) is a small IT consulting and custom software development company with a team of 1-10 people. It works with corporate clients in the UK, India, and other markets, taking on projects that range from web and mobile applications to enterprise systems for sectors such as healthcare, hospitality, retail, real estate, logistics and education. The agency's declared service range covers web design and UI/UX (using Figma, HTML5, CSS3 and Web Core Vitals mapping), WordPress, Joomla and Drupal development, and e-commerce builds on Shopify, WooCommerce and PrestaShop, including custom Liquid themes for UK retail brands. On the development side, it builds Laravel and PHP web applications with Eloquent ORM architectures, native iOS apps in Swift and Android apps in Kotlin/Jetpack Compose, and headless/JAMstack sites using Next.js, React and Strapi or headless WordPress. Its SEO and marketing work is described as technical diagnostic audits, keyword ranking tracking, local search optimization for Kanpur and UK markets, backlink generation and Google Ads PPC management, supported by tools such as Google Search Console and Semrush. Additional capabilities include data analytics and BI dashboards (BigQuery, Power BI, Tableau, GA4), cloud deployment and server setup across AWS, Azure, Google Cloud and Oracle Cloud, and bespoke enterprise systems such as school ERP, hospital EHR, pharmacy POS and CRM platforms.