Lopez PR & Marketing Group

Founded in 1989 by Joe Lopez, Lopez PR & Marketing Group maintains offices in El Paso and The Woodlands, Texas, and has worked with Fortune 500 companies as well as regional and healthcare clients. The agency's client roster spans quick-service restaurant brands, beverage companies entering the U.S. market, and healthcare organizations serving Hispanic communities, indicating a focus on campaigns that engage Hispanic audiences alongside broader national markets. Services described on its website include public relations, digital marketing, media relations and print, paid media and advertising, event production and management, creative and design, and consulting and strategy, with additional specialization in healthcare marketing and retail marketing. In its portfolio work, the agency describes developing branding and creative concepts, executing media outreach, and building school-district partnerships for a literacy initiative with McDonald's; creating market-by-market media plans and retailer programs to support the U.S. launch and national expansion of Jarritos; and producing organic news coverage, media segments, and local-to-national interviews to raise healthcare awareness for Suvida Healthcare within the Hispanic community. These examples show a practice built around combining public relations and media outreach with creative development, retail and sales support materials, and community and school-district partnerships to tell client stories and support market growth.