Lorenzo D'Angelo

Lorenzo D'Angelo is a freelance SEO consultant based in Montesilvano, Italy, working independently since 2018. The client base spans companies, eCommerce stores, manufacturing businesses and local activities, with additional collaboration arrangements where consultancy firms and SEO agencies resell his services to their own clients. Experience was also gained inside a publicly listed agency, where he worked with multinational companies on technical positioning and large-scale organic growth. The service offering covers SEO audits to identify technical and strategic issues, eCommerce SEO aimed at generating consistent sales without paid advertising spend, and link building campaigns to strengthen off-site authority and rankings. Keyword research is used to target profitable search terms for both service-based and product-based sites. Technical SEO work addresses site structure, mobile optimisation, crawl errors and Core Web Vitals, while on-page SEO and SEO copywriting focus on titles, meta descriptions, internal linking and content readability to support E-E-A-T and reduce customer acquisition costs. Additional services include site architecture and content mapping to connect keywords, search intent and pages, WordPress-specific optimisation of themes and plugins, UX analysis, local SEO for Google Maps and local search visibility, and the development of SEO-oriented websites and eCommerce platforms designed for speed, responsiveness and conversion.