Lucid Media

Based in Auckland, Lucid Media works with New Zealand businesses looking to replace outdated websites with higher-performing digital assets and supporting marketing systems. The team, active since 2018, is small, sized at 1-10 people, and takes on projects spanning web design and development, SEO, and broader digital strategy for growing companies. Client testimonials referenced on the site come from property services, building inspection, e-commerce, and other small business owners and directors, indicating a focus on SME-level engagements rather than large enterprise accounts. The agency's offering is organised under what it calls the Lucid Launch System™, combining design, development, and marketing into a single strategy. Concrete services include custom website design (covering e-commerce, UI/UX, WordPress, and responsive redesign work), web development spanning custom apps, plugin development, and API integration, and mobile development for iOS, Android, and cross-platform apps. SEO work covers technical SEO, local SEO, on-page optimisation, link building, and content strategy, while paid advertising services include Google Ads, Meta Ads, and LinkedIn Ads with retargeting. Conversion optimisation involves A/B testing, analytics, UX audits, and landing page work. Additional services include digital strategy and market research, sales funnel and lead generation automation, workflow automation and no-code integrations, and ongoing sitecare covering managed hosting, maintenance, security, and performance monitoring. The website also provides downloadable planning tools and calculators covering website costs, SEO return on investment, and marketing budgets.