Luckie & Company

Headquartered in Birmingham, Alabama, with a second office in Duluth, Georgia, Luckie & Company is an independent, full-service advertising agency not affiliated with a holding company. It works with clients across tourism, consumer goods, healthcare and hospitality sectors, as described in its published work for accounts such as Alabama Tourism, Spice World, GSK, Myrtle Beach and The Lodge at Gulf State Park. The agency positions its independence as a way to keep senior staff directly involved with client accounts rather than routing work through a larger network structure. Its declared service lines cover search engine optimization, advertising, branding, media planning and buying, web design, and digital strategy. Examples from its case work point to specific methods within these disciplines: building destination marketing campaigns around authentic travel experiences rather than standard bucket-list messaging, producing how-to content to support product consideration, running conversion-focused media placements for hospitality clients, and implementing a customer data platform to support personalized marketing for a tourism client. It also describes optimization work tied to healthcare marketing performance. Team size falls in the 11-50 range, consistent with the agency's description of itself as a nimble shop operating from its two offices.