M3 Group

M3 Group operates from offices in East Lansing and Auburn Hills, Michigan, with a presence extending to Detroit following its acquisition of the agency Roundtable6. Founded in 2002 by Tiffany Dowling, the agency has grown into a team of more than 35 professionals and became part of Reseda Group, a subsidiary of Michigan State University Federal Credit Union, in 2022. It works with brands seeking coordinated support across strategy, design, content and marketing execution rather than single-service engagements. Services span advertising (including TV and targeted digital), branding, marketing automation, PR and communications, video and photography, and web design. Work is organized around a trademarked three-phase approach, the M3 Method™, which involves researching a client's brand, building a strategy intended to motivate action, and executing creative work on an ongoing basis. The agency structures its team around strategy, design and content functions, supported by specialists in digital, media, events and video who are brought in as needed, alongside an internal operations function. Web projects are described as being built to guide visitors and generate data that informs further marketing decisions, while branding work focuses on consistency across customer touchpoints. Leadership includes roles dedicated to marketing strategy, client relations, internal brands, creative direction and operations, reflecting a full-service structure intended to keep a consistent team assigned to each client relationship over time.