MAADS

Based in Egkomi Lefkosias, Cyprus, MAADS focuses on marketing for crypto, blockchain, iGaming and NFT projects, working with founders and brands operating in Web3 and adjacent sectors such as DeFi and AI SaaS. The agency states it has been active in crypto branding for 11 years and works with a web3-native team, positioning itself around blending Web2 marketing reach with Web3-specific targeting and tools. Featured case studies mention work for QuickNode, a crypto casino brand awareness campaign, and a lead-generation campaign for a paying-user acquisition service. MAADS' service list covers marketing strategy, ad creative development, traffic generation, social media marketing on a CPA-based model, PR and media outreach, influencer marketing, SEO, website development, and AI and crypto integration work such as connecting wallets, smart contracts and blockchain APIs. It has built proprietary tools to support these services: Slise, a Web3 ad network using onchain wallet-level data to target campaigns; AADS, a self-serve platform for launching global crypto ad campaigns with set budgets and low CPM; and metaBay, a dashboard for managing cross-platform campaigns. Clients can also engage MAADS through a monthly subscription model that functions as an outsourced marketing team, covering tasks from strategy and creative production to traffic acquisition and special projects, including gamified campaigns and social activations developed in collaboration with Global Interactive.