Mackerel Media

Based in Edinburgh, Mackerel Media works with a mix of challenger brands, established institutions and ecommerce retailers, including businesses in banking, payments, payroll, drinks, jewellery and outdoor cooking equipment. Client work referenced on its site spans a business savings account launch for a challenger bank, an EPOS system rollout, global search and content work for a payroll company, multichannel ecommerce growth for a jewellery and watch retailer, international marketing for a drinks brand, and ecommerce growth for a pizza oven brand and a streetwear retailer, indicating experience across both B2B and consumer sectors and long-term client relationships in some cases. The agency describes itself as handling both brand-building and performance media, planning and buying across Radio, TV, Connected TV and Out-of-Home alongside digital channels. Its digital offer covers Paid Search (it states Google Premier Partner accreditation, working across Google Ads, Google Shopping and Bing), Paid Social for international campaigns, Display & Programmatic advertising based on audience profiling, and Organic Search combining technical, on-page and off-page SEO. It also positions Data & Insight as central to campaign planning, alongside analytics, tagging, consent management and measurement infrastructure across the platforms it manages. The team size is listed as 1-10.