Magnus Group

Based in the Jebel Ali Industrial Area of Dubai, Magnus Group started out in 2007 as a marketing and communications provider built around a 360º combination of traditional advertising, digital marketing, shopper marketing and events, visual merchandising and fabrication, and retail promoter solutions. The company operates from a 35,000 sq ft facility and works with brand marketers who need a single agency to handle both brand-building programmes and on-ground activation, rather than managing several separate suppliers. Its stated aim is to help clients navigate a more complex communications landscape by combining creative, consulting and technology implementation under one roof. The agency organises its work around specialist teams covering brand strategy, creative development, media, retail activation, retail production and implementation, with custom teams assembled per project to connect strategy to execution. Declared service areas include search engine optimization, advertising, graphic design, market research and social media marketing, alongside in-store design and shopper marketing executions intended to build consumer awareness, purchase and loyalty. The agency describes its output as unified creative reworked across digital, social, in-store and conventional advertising formats, allowing a single campaign idea to be adapted to different channels and touchpoints for the same client.