Mailing Factory

Based in Bogotá, Mailing Factory works with a team of one to ten people and has been active since 2015, concentrating its digital marketing work on three sectors: hotels, restaurants, and real estate. Its content and case material point to clients across Latin America and the United States, including hotel properties in Cartagena and Medellín and real estate and property management contacts in Florida, indicating that the agency serves hospitality and property businesses beyond the Colombian market. The declared service list covers search engine optimization, digital strategy, e-commerce development, email marketing, and web development, and the site details how these are applied by sector. For hotels, the stated approach addresses dependence on OTAs through SEO and direct-booking strategies. For restaurants, methods include geolocalized campaigns and management of online reviews to support reservations and customer retention. For real estate, the agency describes lead automation and qualification processes aimed at shortening sales cycles. Additional capabilities referenced include Google Tag Manager implementation, data and analytics dashboards, and channel-specific tactics such as WhatsApp Business for direct reservations, email marketing sequences for restaurants, and LinkedIn outreach for luxury real estate and investors. Reputation tracking on platforms like Google My Business and TripAdvisor is also mentioned as part of the service scope for hospitality clients.