Make & Model Marketing

Based in Westlake, Ohio, Make & Model Marketing works exclusively with car dealerships, building digital marketing programs aimed at increasing website traffic, sales leads, and service appointments. The agency operates with a small team and positions itself as a specialized partner for the automotive retail sector rather than a generalist marketing firm, structuring its process around monthly strategy reviews and a single consolidated report covering all marketing channels a dealership uses. Services include technical, on-page, and off-page SEO, search engine marketing and digital advertising covering remarketing, display, and video/pre-roll campaigns, and social advertising on Meta platforms such as Facebook and Instagram. Content marketing is delivered through a dedicated account manager described as having automotive retail experience, while creative services cover the design and development of custom content tailored to individual dealerships. An analytics offering rounds out the service set, involving monthly performance analysis, strategy development and execution, and ongoing reporting. Client engagements are handled through a dedicated account manager, without long-term contracts, and the agency notes attention to compliance and co-op advertising requirements relevant to dealership marketing budgets. Email marketing and broader digital strategy work are also listed among its declared capabilities, supporting the same goal of connecting dealership marketing activity across channels into one strategic plan reviewed on a recurring basis.