Make Search Work

Make Search Work operates out of Portland, Oregon, and works with online retailers and other online businesses looking to grow their customer base through paid search. The agency positions itself as a fit for market makers, market leaders, market challengers and market disruptors, working with clients regardless of budget size, focusing instead on the specific marketing challenge each business faces. It is a Certified Google Partner and describes its client relationships as long-term rather than transactional. The core service is Google Ads and PPC management, built around data-driven campaign strategy rather than vanity metrics such as traffic volume. Alongside ad management, the agency works on landing page optimization, aiming to align page experience with the target audience to support conversion. Pricing is structured as a fixed fee rather than a percentage of ad spend, with no setup fees and no long-term contracts; the agency states it offers a refund if results are not delivered. Campaign work includes ongoing testing and optimization intended to increase market share and lower cost-per-acquisition for clients. Beyond PPC, the agency's broader service list includes Search Engine Optimization, Social Media Marketing, Conversion Optimization, Digital Strategy and Web Development, supporting businesses that need a fuller digital marketing approach in addition to paid search management.