Making Websites Better

Based in Ware, England, Making Websites Better works with growth-stage B2B businesses that already have an in-house marketer or marketing team but feel their website is underperforming. The agency positions itself as a WordPress web performance specialist, building custom WordPress sites and running integrated digital marketing for clients who want their website treated as a commercial asset rather than a one-off launch project. Engagements are structured around measurable commercial outcomes such as enquiries, conversions, and site speed rather than vanity metrics. Work is organised through a five-stage framework called TRACK (Target, Reach, Attract, Convert, Keep), which begins with an in-person TRACK Workshop to define goals, buyers, and commercial requirements before any design or development starts. Ten specialisms sit under three core services: web design and development, digital marketing, and brand and strategy, covering UX/UI, branding, development, SEO, PPC, social media, email marketing, conversion rate optimisation, and photography and video. Every website is a custom WordPress build with technical SEO, structured data, and Core Web Vitals performance built in from the outset, on a platform intended to be manageable by an in-house team. Strategy, design, development, and marketing are planned and delivered by one team rather than split across separate agencies, with reporting tied to the outcomes agreed at the outset of each project.