Maksoft

Based in Sofia, Bulgaria, Maksoft has operated as a digital agency since 1999, combining web development, SEO and print advertising services for businesses across different industries. The team, sized between 1 and 10 people, works with its own proprietary products for website creation, maintenance, SEO optimization and marketing, and describes itself as an importer of promotional materials with a long-standing background in print and online advertising. Clients are served through the company's office-based support system, using an in-house, continuously developed content management system (CMS) for website administration. The agency's declared services span search engine optimization, web design, print design, social media marketing, content marketing and email marketing. Concrete offerings mentioned include website creation and audits, on-page SEO optimization, SEO copywriting and consultation, e-commerce site development, website redesign, and content syndication. Maksoft also describes an online reputation management (ORM) process, referred to as "Brand The Web," aimed at managing a company's content presence across the internet, alongside social media services covering YouTube and Facebook page management. Website support is delivered through a package called NetService, which includes a Bulgarian-language admin panel. The agency states that its SEO approach begins with an analysis of potential traffic before optimization work proceeds, and it positions digital marketing as a factor in visibility for businesses whose customers begin searches on Google.