Marafiki

A small marketing team based in Poznań, Marafiki focuses on businesses in the health and wellbeing space — medical practices, self-care brands, dietary supplement producers and companies promoting an active lifestyle. Alongside this core specialism, the agency works with local businesses, e-commerce stores, B2B companies and service providers, and describes case studies spanning tourism and recreation, fitness accessories and supplements, and psychological services. Its stated goals for clients include increasing sales, generating phone calls and store or clinic visits, building brand recognition, and acquiring leads. The declared service set covers SEO, including optimisation for AI-driven search, alongside digital strategy and marketing consulting. Performance marketing is delivered through Google Ads, Meta (Facebook and Instagram) Ads, Microsoft Ads, TikTok Ads and LinkedIn Ads, complemented by Google Business Profile management, email marketing and social media handling. Marafiki presents its approach as building combinable service sets tailored to a client's industry and objectives, arguing that campaigns should reflect audience behaviour specific to a given sector. Client work referenced on the site includes Google Ads and Facebook campaign management for a fitness brand, combined Google Ads and SEO for a dental practice, and blog content development alongside paid campaigns for existing clients. The agency positions its process as starting with a discussion of client needs followed by a planning meeting, moving toward a combined SEO, PPC, social media and strategy offering aimed at measurable outcomes such as sales, call volume and site traffic.