Mariposa Marketing

Mariposa Marketing is based in Albuquerque, New Mexico, and works with businesses across Albuquerque, Santa Fe and the surrounding region. The team, which numbers between one and ten people, positions itself as an outsourced marketing department, offering a full range of services intended to replace or supplement a single in-house marketing director. Clients referenced in the material include a functional medicine practice, a veteran business advocacy organization, and a construction company, indicating work across healthcare, nonprofit/event, and B2B commercial sectors. The agency's declared services span web design and development, social media and paid digital marketing, brand strategy and development, event marketing and management, public relations and communications, procurement and government-related marketing, and photography and videography. Described project work includes building and troubleshooting websites (including integration issues with electronic medical records systems), designing print materials such as posters and postcards, planning and facilitating marketing for a business summit event, and running a hiring-focused campaign for a construction client facing staffing shortages. The agency describes its approach as data-driven and collaborative, working directly alongside client teams throughout planning and execution rather than operating as a separate outside vendor. Services also extend to media buying and email marketing as part of broader digital advertising campaigns.