Markendy

Based in Quito, Markendy is a small marketing, advertising, and events agency serving companies and organizations in Ecuador that are looking to develop or strengthen their brand presence. The team, sized between one and ten people, works directly with client businesses to understand their marketing objectives before building tailored strategies rather than offering off-the-shelf packages. Its positioning centers on combining digital and traditional marketing disciplines into what the agency describes as "Blended Marketing," a mix of tactics intended to cover both online and offline channels for a single brand strategy. The service range includes strategic consulting, content generation, SEO/SEM, branding, corporate photography and video, and event management, alongside business consulting and pay-per-click advertising. Within this mix, Markendy describes work on value proposition definition, social media management, online advertising, printed ad creation, and promotional video production, in addition to organizing corporate events. Its approach to branding and content is framed around identifying a client's value proposition as a starting point for campaign development. The agency also produces free downloadable marketing templates and eBooks, including a buyer persona and value proposition definition template, as a resource tied to its content marketing services. Overall, the offering spans from upfront strategic planning through execution in advertising, content, visual production, and live events.