Marketing All Day

Based in Fairfield, New Jersey, this agency works exclusively with SaaS providers in the payroll, HR, and HCM (Human Capital Management) space, including software vendors and their resellers. Rather than serving a broad range of industries, the agency positions itself as a specialist partner for companies selling payroll, HR, and benefits technology, drawing on team experience within the HCM industry to address the sales, marketing, product, and operational needs specific to this sector, including UKG-related partners. Services cover web design, SEO, conversion rate optimization (CRO), social media management, email marketing, marketing strategy, content marketing, event marketing, and graphic design. Work is organized around a three-step growth framework: acquiring customers by identifying HR buyer profiles and converting payroll leads; increasing retention through user engagement and satisfaction monitoring to reduce churn; and raising product adoption to capture more of the per-employee-per-month revenue tied to annual contract value. The agency also offers a platform-as-a-service combining CRM, marketing, sales, and support tools, along with integrations connecting UKG to HubSpot and Zoho. Additional deliverables include product and industry videos, user-experience videos, animated GIFs, and customizable collateral packs, along with training and support resources aimed at helping HCM vendors bring products to market and manage client relationships throughout the sales and service lifecycle.