Marketing By Kevin

Marketing By Kevin is a Chicago-based operation run by Kevin Mahoney, offering SEO consulting to small businesses looking to improve their search visibility. The site's published guides and industry pages point to a focus on sectors such as contractors and trades, home services, law firms, and medical and dental practices, with additional resources covering local SEO, technical SEO, on-page optimization, keyword research, and link building. As a one-person consultancy, client engagement begins with a direct email exchange rather than a formal sales process, with an initial review of a prospective client's website, industry, and goals. The declared service areas include search engine optimization, content marketing, digital strategy, and pay-per-click, and the site specifies three core offerings: premium content placement and digital PR, SEO audit and strategy, and combined SEO and content marketing packages. Before responding to inquiries, the consultancy states that it assesses a business's current search visibility, competitive landscape, and site authority profile, then delivers a recommendation on what improvements would be required — including telling prospects directly if the fit isn't right. The educational content published on the site also touches on topics such as Google Business Profile management, E-E-A-T, and core algorithm updates, reflecting the areas of SEO practice the consultancy works within.