Marketing Code

Marketing Code, based in Columbia, South Carolina, works with contractors in the trades — roofing, HVAC, plumbing, electrical, landscaping, and pest control companies — helping them get found by both traditional search engines and AI tools such as ChatGPT, Google AI Overviews, Perplexity, and Claude. The team is small, in the 1-10 range, and positions its offering as a full marketing system rather than a standalone website, aimed at contractors competing in local and regional markets across the United States. The agency's stated approach centers on six connected components: AI-optimized websites structured for how AI search systems parse content; lead capture and routing designed to respond to calls, forms, and texts within about two minutes, including flagging emergency inquiries; automated outreach sequences that follow up with leads, request reviews, and re-engage past customers; semantic SEO and content built around real homeowner questions to establish topical authority; social media integration to surface reviews and job photos across platforms customers use; and distribution through the HERE City Network, a set of more than 140 local news sites across 100-plus cities in 31 states, intended to give client businesses third-party citations that AI search tools reference. The company describes having studied top-performing contractors in markets including Jacksonville, Atlanta, Tampa, Dallas, and Charlotte, running them through multiple AI search tools to identify recurring patterns before building those findings into its system. Services are grouped under SEO, content marketing, pay-per-click, social media marketing, and other digital marketing.