Marketing Lab

Based in Bundoora, on Melbourne's outskirts, Marketing Lab is a small digital agency working with manufacturers, distributors, and technical B2B companies involved in industrial and commercial selling. It focuses on businesses with long or complex sales cycles, typically those selling higher-value products or services to niche, technical audiences such as engineers, plant managers and executives. The agency positions itself around building predictable pipeline and revenue growth for B2B organisations, particularly those facing volatility in lead flow or sales results. Its work centres on a structured lead-generation system built around the stages of a buyer's journey: awareness, interest, consideration and decision. Services include SEO, PPC (Google Ads), CRO, social media marketing, web design and development, and CRM and marketing automation consulting and implementation. In practice, this covers targeting key decision-makers with stage-specific messaging, producing proof points such as case studies and performance data, and setting up automated follow-up sequences to nurture prospects and align marketing activity with sales handoffs. The agency also offers a B2B Growth Snapshot and Roadmap audit to identify conversion bottlenecks, alongside web development work intended to support both wholesale and direct-to-customer sales channels. Engagements typically begin with a strategy call and planning phase before campaign build-out.