Marketing Magnet

With offices in Lagos, London and Kigali, Marketing Magnet is a small marketing and consulting agency, operating with a team of fewer than ten people. It works with businesses and brands referred to on its site as "partners," helping them identify opportunities in their markets and build recognizable, well-regarded brand identities. The agency's stated approach centres on data-driven decision-making, using market segmentation and targeting to reach specific customer groups, and on tailoring strategies to each client's particular challenges. Its declared service list covers search engine optimization, content marketing, digital strategy, email marketing, graphic design, marketing strategy, mobile and app marketing, and social media marketing. Beyond this, the agency describes additional capabilities including UX/UI design, web development aimed at improving online presence and conversion, branding work focused on building positive customer associations, end-to-end events management tied to defined objectives, and consulting services intended to help clients find market opportunities and reach their goals. Marketing analysis is presented as an underlying method across these services, with data collection and segmentation used to inform targeting decisions. The agency positions itself as handling both the strategic and creative sides of a client's marketing activity, from initial market insight through to design, digital execution and event delivery.