Marketing Options, LLC

Based in Dayton, Ohio, Marketing Options works with B2B industrial manufacturing companies, with particular concentration on the foundry industry, including metalcasting, plastics, packaging, automation, custom equipment, system integrators, metals, and robotics firms. Founded in 1987 and led by Rob and Carol Betts, the agency positions itself as an extension of a client's team, capable of functioning as a company's outsourced marketing department or supplying individual services as needed. It is a woman-owned small business operating with a small team, and describes all web, design, video, photography, research, e-marketing, SEO and virtual reality work as produced in-house at its Dayton office. Services described include search engine optimization, marketing strategy and consulting, social media and email marketing, content marketing, branding and logo design, conversion optimization, and corporate photography, alongside more technical offerings such as 3D modeling and technical animation, virtual and augmented reality demonstrations, touchscreen solutions, technical writing, translation services, and factory floor layout or equipment inspection support. The agency also handles advertising, public relations and public outreach, publications, tradeshow and event planning, app development, and international marketing aimed at helping manufacturers expand into new markets and introduce new products. It publishes a periodic newsletter, "Simple Solutions That Work," and operates a related division, Part Buyers Authority.