MarketKarma

Based in Miami Beach, Florida, MarketKarma is a small SEO agency founded in 2011 that pairs search marketing with web development. Led by founder and CTO Joey Burzynski, the team is a small operation working with clients ranging from startups to large, established brands such as JCPenney and PacSun.com, and though headquartered in Miami Beach, it takes on clients located elsewhere as well. Its focus extends beyond traffic generation toward revenue outcomes, positioning search work as part of a broader business strategy rather than an isolated marketing task. The agency's declared services cover search engine optimization, digital strategy, and ecommerce marketing, with technical SEO and site architecture as part of its approach to web development. Work described includes addressing site limitations that hinder SEO performance, as referenced in the JCPenney case, where the agency helped develop ideas to work around a site not originally built for SEO. The team combines strategic planning with hands-on execution, developing what it calls "actionable digital strategies" and recommending tactics intended to drive measurable revenue growth for client businesses. The site also references content publishing, including commentary on topics like Amazon repricing strategy and blog writing, suggesting content development is part of the broader digital strategy offering alongside core SEO and ecommerce marketing work.