MarketSmiths

Founded in 2007 in Brooklyn, New York, MarketSmiths is a small content strategy and copywriting agency operating with a team of 1-10 people. The agency works across industries including health, education, technology, luxury and lifestyle, finance, hospitality, government, non-profit, and commercial real estate, serving enterprise clients as well as smaller organizations seeking corporate storytelling and content development. Founder Jean Tang established the company under the tagline "Copywriting for Humans," a philosophy centered on language that connects emotionally with readers while supporting business goals. Services span content strategy research such as content gap analysis, semantic SEO, and content governance, alongside corporate storytelling work including brand story development, messaging architecture, and SPARK sessions. Copywriting services cover website copy, sales enablement materials, content marketing, brand and product copy, and industry-specific writing, supplemented by content design offerings such as website design and development and video script production. The agency describes its method as pairing human writers and strategists with AI tools, using human insight to craft messaging that reflects audience nuance—such as specificity for tech buyers or compliance-minded clarity for finance audiences—then applying AI to optimize that content for search visibility and conversion. Project pricing is presented as bespoke, with cited examples ranging from around $10,000 for donor email campaigns to $50,000 for thought leadership series, reflecting variable scope depending on client industry and deliverable type.