Marketup Media

Based in Iraklio, Crete, Marketup Media is a digital agency founded in 2017 that works with businesses looking to build or expand their presence online, including hotels and hospitality clients addressed through a dedicated service line. The team, sized between one and ten people, positions itself around measurable results and transparent strategy rather than one-off projects, and its portfolio includes hotel and villa accommodation, an e-shop cosmetics brand, and a corporate client. The agency's service range covers website and e-shop construction on WordPress, built with mobile-first design and attention to Core Web Vitals and SEO-friendly structure. Search engine optimization work spans technical SEO, local SEO, link building, keyword analysis, and blog strategy. For paid acquisition, it runs Google Ads campaigns covering search, display, remarketing, Google Shopping, and YouTube ads, and manages social media presence across Facebook, Instagram, and TikTok, including Meta Ads, content creation, and community management. Digital strategy work is described as a 360° approach combining competitor analysis, KPI definition and reporting, funnel strategy, growth hacking, and recurring monthly meetings with clients. For hotels specifically, the agency mentions blog and article content, AIDA-based copywriting, and the same KPI/funnel/growth-hacking framework applied to hospitality businesses. The agency also references WordPress plugin development as part of its output.