Martinez Calderon Co.

Operating out of Washington, DC, Martinez Calderon Co. is a small, one-person design and strategy practice led by a senior UX designer and brand strategist with more than ten years of experience. The practice has worked on enterprise UX projects for organizations including AARP, GSK, AAMC, and ChildFund, and has produced independent projects such as Fricking Website, Immibrand, and Auani. It is described as immigrant-owned and positions its work around principles of decentralization, autonomy, identity, and independence from extractive digital models. The declared service areas cover Search Engine Optimization, Branding, Web Design, and UX/UI Design, delivered through an end-to-end product design process that spans UX, design, branding, marketing, analytics, and business modeling rather than stopping at mockups. Web work includes building WordPress-based websites and end-to-end web applications, alongside launching products from concept through market. Case studies on the site document team collaborations that walk through this full design lifecycle, from strategy and UX to brand execution and go-to-market considerations. Prospective clients are invited to reach out directly by email with a project brief, with a stated response time of two business days, reflecting the practice's small, hands-on scale rather than a larger agency structure.