Marzipan Media

Ben Adams runs Marzipan, a Sydney-based practice founded in 2014 that works with community legal centres, mental health services, arts and culture organisations, and charities across Sydney, regional NSW and Australia more broadly. The practice is deliberately small in scale, with a team of one to ten, and positions its work around the idea that for these organisations a website functions as a front door for people with nowhere else to turn, rather than a marketing asset. The service range covers web design, SEO, PPC (including Google Ad Grant management), social media marketing, video production and plain-language copywriting. Web design work centres on accessible, secure builds meeting WCAG 2.1 AA as a baseline, including rebuilds and remediation of sites that have accumulated changes over time, with documentation kept in plain English rather than relying on one person's memory. SEO is described as earned visibility built on site structure, clarity, technical health and subject authority, reported against searches relevant to the organisation's service rather than vanity keywords. Google Ad Grant management focuses on maintaining policy compliance, tracking and monthly account hygiene, with any paid spend kept modest and reported in terms a board can act on. Copywriting work involves plain-language rewrites and sensible reading levels for service pages, intake forms and funding reports, aimed at readers who may be distressed or under stress. Work is tailored by sector, such as intake pages for legal centres, trauma-informed structures for mental health services, and ticketing and reporting support for arts organisations.