Mass Digital Marketing

Based in Lexington, South Carolina, Mass Digital Marketing is a small consultancy, with a team of 1-10, focused on digital marketing support for small and medium-sized businesses. The agency positions itself as a full-service marketing partner for companies looking to build online visibility without the expense or inefficiency that can come from unfocused digital campaigns, tailoring its approach and budget recommendations to each client's business needs. The agency's service list covers search marketing, combining organic SEO with paid search (SEM) to build web footprint and generate traffic and leads; content marketing, built around the idea that copy placed in front of readers drives interest, knowledge and customer action; and social media marketing, used to publish, share and respond across social channels as a form of electronic word of mouth. Email marketing is offered as a tool for engaging existing customers and converting prospects through timed, targeted messaging. The agency also addresses marketing analytics, tracking website activity, inbound and outbound campaigns and social media interactions to report on results, and marketing automation, applying software tools to make marketing activities more efficient in line with a client's specific goals. A free local listing scan is also offered as an entry point for prospective clients to assess their current online presence.