MassLive Media

Based in Springfield, Massachusetts, MassLive Media Group operates as a division of Advance and Advance Local, a broader network that includes Conde Nast Magazine Group, Reddit, MV Digital Group, Headline Group, Red Clay Media, American City Business Journals, and other regional news sites. The agency works with businesses across Massachusetts and the greater New England region, drawing on the same audience data and digital strategies it applies to its own MassLive.com property. Its stated industry experience spans banking and finance, healthcare, education, recruitment, and travel and tourism, and it positions itself as either a full-service agency or a consulting partner to a client's existing in-house marketing staff. Declared services include search engine optimization, content marketing, email marketing, and marketing strategy, delivered through a five-stage process: discovery and research, campaign planning, creative development, set-up and launch, and ongoing optimization and reporting. Campaign work is built around audience data and custom audience creation, with tracking established through conversion pixels, tagging, and analytics setup. Performance monitoring relies on tools such as Google Analytics, Google Tag Manager, Facebook Business Manager, TikTok Ad Manager, and MatchCraft, with a Massachusetts-based Customer Success team handling real-time optimization across platforms. Creative assets are A/B tested to identify the most effective messaging and calls to action, and results are measured against stated KPIs with regular client reporting on findings and campaign progress.