MassLive Media Group

Based in Springfield, Massachusetts, MassLive Media Group operates as a division of Advance and Advance Local, connecting it to a broader network that includes the Conde Nast Magazine Group, Reddit, MV Digital Group, Headline Group, Red Clay Media, and American City Business Journals. The agency serves clients across Massachusetts and greater New England, with stated industry experience in banking and finance, healthcare, education, recruitment, and travel and tourism. It positions itself as either a full-service agency or a consulting partner working alongside in-house marketing staff. The agency's declared services include search engine optimization, content marketing, marketing strategy, pay-per-click advertising, video production, and web development. Its stated process follows five stages: discovery and research to define goals and assemble a team; campaign planning to set target audiences, channels, and messaging; a creative process that assesses existing brand assets and builds new ones as needed; set-up and launch involving final alignment checks; and ongoing optimization and reporting. Campaign tracking is built on tools such as Google Analytics, Google Tag Manager, Facebook Business Manager, TikTok Ad Manager, and MatchCraft, used to monitor engagement and conversion points. A Massachusetts-based Customer Success team reviews campaign performance and makes real-time optimizations, while creative assets are A/B tested to identify effective messaging and calls to action. Results are measured against stated KPIs and shared with clients through regular reporting.