Matrix Rising

Based in Ashland, Oregon, this is a solo SEO consultancy focused specifically on technical SEO for e-commerce brands, enterprise catalogs, and mid-market growth companies. The consultant behind it brings two decades of digital marketing experience, including 15 years directing enterprise SEO programs, and works with regional and national brands as an Oregon-based e-commerce SEO specialist rather than operating as a multi-person agency team. The core service offering centers on technical diagnostics: sitewide audits covering crawling, indexation, JavaScript and single-page application rendering, and performance metrics, addressing issues such as faceted navigation bloat, duplicate pages, keyword cannibalization, and internal site search indexation leakage. For large catalogs, work includes restructuring category taxonomies, optimizing faceted navigation, and preventing filter pages from cannibalizing target keywords. Content-side work involves template-driven content architectures and hub-and-spoke models designed to build topical relevance and entity authority, along with internal linking strategies that direct link equity toward revenue pages. The consultancy also develops Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies aimed at improving brand visibility within AI systems like ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews. Additional services include Search Experience Optimization connecting technical SEO to on-page conversion signals, and technical management of site migrations and platform replatforms, including 301 redirect mapping, hreflang configuration, and canonical preservation.