Maverick

Maverick Communications International is a B2B marketing agency headquartered in Ballina/Killaloe, Ireland, with additional offices in London, UK, and Boston, USA. Its team of 1-10 works with internationally-focused manufacturing, engineering and technical companies, and it specifically names medtech and biotech, engineering and manufacturing, technical professional services, and software for industry as the sectors it serves. The agency positions itself as a partner for accelerating growth among ambitious industrial and technical businesses expanding into international markets. The agency's declared services span search engine optimization, web design, advertising, branding, content marketing, public relations, social media marketing, and UX/UI design. Its stated approach centres on brand, content, campaign and sales development work intended to support growth for its clients. Described projects include consolidating multiple brands into a single international market position for an industrial automation company, repositioning a road maintenance machinery manufacturer, rolling out a global brand for a waste baler manufacturer, building an integrated global demand engine for a manufacturer's new service offering, and establishing a market position for a construction management software brand in the mega-build construction sector. The agency also publishes insights on topics such as executive reporting, social media content pillars, design for social good, and customer segmentation, targeting and positioning, reflecting its focus on brand purpose and communications strategy for industrial and technical audiences.