MaxDigital.ro

Based in Bucharest, MaxDigital.ro operates as a small team (1-10 people) focused specifically on email marketing and SMS for eCommerce businesses in Romania. Rather than offering broad digital marketing services, the agency has narrowed its practice to lifecycle marketing for online stores, positioning email as a direct revenue channel rather than a branding tool. Its client base consists of Romanian online shops looking to grow retention and repeat purchases through owned communication channels, complementing broader listed capabilities such as SEO, digital strategy and marketing strategy. The agency's core service centers on building automated email flows tied to customer behavior, including abandoned cart recovery sequences, welcome series for new subscribers, and reactivation campaigns for inactive contacts. Work also covers strategic planning of email and SMS campaigns within an omnichannel approach, plus design and copywriting for newsletters using mobile-first, responsive templates aimed at conversion. Subscriber base management is handled through segmentation based on demographic data, purchase behavior, order value and recency, with inactive contacts removed to protect deliverability. Campaign performance is tracked through A/B testing and continuous optimization, with reporting focused on metrics tied to revenue contribution and retention rather than surface indicators like open rates alone.