Maymurgh China

Based in Beijing, Maymurgh China (米国生活) is a small brand consultancy operating with a team of one to ten people, positioned for companies seeking long-term brand strategy grounded in Chinese cultural frameworks rather than short-term marketing campaigns. The agency addresses domestic brands and enterprises looking to build brand equity, reputation management, and market positioning over extended time horizons, framing its work around what it calls "brand evergreen" strategy aimed at sustained development rather than one-off revenue goals. The agency's service catalogue includes SEO and GEO optimization, branding, media planning and buying, direct marketing, IT managed services, and public relations, delivered through proprietary frameworks it has developed: the EBRP (Enterprise Branding Resource Planning) model for integrating brand resources, and the BMMI (Brand Maturity Model Integration), a six-stage maturity model based on the six lines of the Qian hexagram from the I Ching. Concrete offerings listed include sports champion image-rights licensing, brand sentiment/public-opinion monitoring systems, Google Ads (Adwords) management, Nasdaq big-screen advertising design, celebrity and film-star endorsement arrangements, and social media/KOL operations. Brand strategy work is broken into components such as market research, value proposition, brand experience, brand communication and measurement, alongside PR, communication, product, channel and pricing strategy modules. The agency also publishes educational material on branding law, corporate tax regulations, and SEO ranking factors.