McCaplan Consulting Group

Based in Los Angeles, this small consultancy works with purpose-driven organizations and small businesses seeking to grow revenue or funding through digital channels. Its stated client base includes relationship-driven organizations, experiential brands, and specialized service providers, and the team, sized at ten or fewer, positions itself around data-driven insights paired with strategic marketing rather than one-off tactics. The service list spans digital marketing and advertising, including Google keyword ads, Google Ad Grants, remarketing, social ads and email campaigns, alongside email marketing and content creation covering nurture automation, text campaigns, blogs, messaging and PR. Website work covers architecture strategy, SEO, web development, design, security, accessibility, chatbots and ecommerce integration, while a dedicated ecommerce marketing offering addresses store optimization, site merchandising, conversion optimization and platform strategy. On the strategic side, the group supports product and services marketing and go-to-market planning, including product development support, research, positioning, packaging, pricing and competitive analysis. Media development rounds out the offering with graphic design, branding, video production, and social media asset development and management. The overall approach is framed around helping clients get discovered online, reach new customers or markets, differentiate from competitors, generate repeat business, and diagnose underperforming marketing efforts before rebuilding strategy around research and measurable outcomes.