McGregor Murtagh

A small marketing team based in Melbourne, McGregor Murtagh works with business owners, healthcare providers, lawyers, insurance brokers and entrepreneurs looking to build or improve their online presence. The agency's client base spans professional services and healthcare, with website testimonials referencing work for lawyers, insurance brokers, renal specialists and business coaches, indicating a focus on smaller organisations and individual practitioners rather than large enterprise accounts. Services cover search engine optimisation, where content and site structure are adjusted to align with search engine guidelines and improve organic visibility, alongside Google Ads campaigns spanning search, display and video, built through keyword planning, ad creation and ongoing optimisation. Social media work centres on managing client accounts and producing consistent, shareable content to build audience engagement. Website optimisation involves partnering with business owners and healthcare providers to improve existing sites or build new ones, with attention to accessibility and user-friendliness. Public relations services include internal and external communication strategy, and the agency also develops press releases for doctors, entrepreneurs, influencers and business owners, aimed at securing coverage with media outlets and journalists. The agency describes combining human-led design with artificial intelligence tools as part of its working method across these services.