McRales

McRales, based in Pittsburgh, Pennsylvania, works with small and growing businesses across the U.S., including retail and wholesale operations, e-commerce sellers, B2B and service firms, and hospitality and restaurant clients. The team, founded in 2018, is small (1-10 people) and positions its work as "commerce architecture" rather than standalone web design, aiming to build systems that generate revenue rather than just present a business online. Industries mentioned in its portfolio include education, healthcare, nonprofit, real estate, restaurants, and services. Services center on building commerce systems using Square, Shopify, and Wix, alongside digital marketing, SEO, social media marketing, and marketing strategy. The agency follows a five-step "Build Method": Discover, where goals and current losses in sales or staff time are mapped; Architect, where the platform, structure, and integrations are planned before building starts; Build, where the conversion-ready system is constructed on a platform clients can manage without a developer; Launch, which includes testing speed, checkout, booking, and CRM flows; and Optimize, where the system is refined using visitor data after launch. Additional offerings include automation and email work such as lifecycle emails, lead nurturing sequences, and intake automations, along with Constant Contact and ActiveCampaign integration, website maintenance plans, and project management delivered from its U.S. office.