Means Design

Based in Business Bay, Dubai, Means Design is a full-service agency founded in 2012, structured around four connected arms: branding, creative, digital, and communications. The team, made up of digital marketing specialists, designers and developers, positions itself as an extension of a client's own team, working across sectors that include FMCG among others. The agency's stated approach is to study a client's audience, competitors and product before building a strategy, aiming for a cohesive brand experience across both online and offline touchpoints. On the branding side, services cover brand strategy, concept and positioning, along with visual and verbal identity and guidelines. The creative arm handles brand launches, marketing collaterals, tactical artworks, photography and videography, and copywriting in English and Arabic. Digital services include social media strategy, content creation and management, digital media planning, web design and development, SEO, PPC and email marketing. The communications arm covers influencer marketing, media relations, crisis management, events and experiential work, and partnership collaborations, alongside general ideation support. The agency describes this combination as a 360-degree method intended to unify brand presence across channels rather than treating each discipline separately. Contact and project inquiries are handled through its Dubai office in the Citadel Tower on Marasi Drive.