Media Up Shift

Founded in Delhi in 2017, Media Up Shift has grown into a two-office operation with a second base in Dubai, working with brands across the UAE, India and the USA. The team is small, in the 1-10 range, and describes itself as senior-led, with one in-house pod handling strategy across channels rather than outsourcing to white-label partners. Clients cited span a wide range of categories, including jewellery, skincare, kids and nursery products, eyewear, tea, watchmaking, legal services, D2C beauty and travel, with work delivered in both English and Arabic depending on the market. The agency's declared offering covers SEO, content marketing, social media marketing, branding, and pay-per-click, delivered from Delhi and Dubai locations with coverage extending to Abu Dhabi. Its stated method groups these disciplines into six channels — SEO and AI search optimization, social media, paid ads, web development, branding and design, and content writing — run together under one team rather than as separate services. It also mentions optimizing for AI Overview citations as part of its SEO work, alongside standard organic search activity. Reporting is described as being provided via a live dashboard rather than static PDF reports, and billing is handled in AED, INR or USD depending on the client's location. Engagements begin with a discovery call and a fixed-price proposal following an initial audit of the client's existing setup.