Merge Digital

Based in East Brisbane, Merge Digital positions itself as a specialist marketing agency for the hospitality sector across Australia, working with restaurants, hotels, wedding and function venues, and conference spaces. Rather than offering generic digital marketing, the agency frames its work around specific hospitality outcomes: filling dining rooms mid-week and on weekends, increasing hotel occupancy through direct bookings, selling out function spaces for weddings and corporate events, moving tickets for seasonal events and festivals, and growing enquiry flow for meetings and conferences (MICE). The team size is small, in the 1-10 range, and the agency states it has been operating for 18 years, having run over 3,000 campaigns for hospitality clients. Services described include search engine optimisation aimed at ranking venues for local searches such as "restaurants near me" or "hotels in [area]," Google Ads and search engine marketing targeting high-intent searchers, and social media marketing combining content and paid advertising to build following and drive bookings. Website design and development is offered with a focus on mobile-responsive, conversion-oriented builds for table bookings, function enquiries and accommodation reservations. The agency also lists email marketing, covering database growth, audience segmentation and automated sequences for repeat bookings, alongside photography and videography services to showcase food, venues and events, and mentions AI optimisation and meta search optimisation as part of its approach to hotel visibility. It also references partnerships with Google, Meta and TikTok advertising platforms.