Metric Labs

Based in North Sydney, Metric Labs positions itself primarily as a data analytics agency rather than a conventional marketing shop, with a small team working across Google Analytics, tagging and reporting infrastructure. Its case studies point to clients across ecommerce, cultural institutions (Powerhouse Museum), property and resources sectors (Mosaic, Australian Property Institute), as well as paid search work for organisations such as Phonics Australia and Genesys, indicating a client base spanning both public-sector and commercial organisations in Australia. The agency's work centres on Google Analytics services, including GA4 migration, audits, foundations workshops, and custom reporting and dashboards, alongside broader data services such as measurement strategy, digital analytics, data visualisation, tag management and data engineering, with a specific offering for Shopify GA4 customisation. It also lists training and experimentation as services, describing experimentation as a means of designing and running tests to improve conversion rates and user experience. On the technology side, it works with the Google Marketing Platform, Google Analytics, Google Tag Manager, Google Cloud Services, Fivetran, DBT, Power BI, Looker Studio, Funnel and Adobe Analytics. Declared services also include SEO, PPC and social media marketing, and the site offers a free multiple-choice Data Maturity Assessment to evaluate a business's GA4 setup and identify areas for improvement.